The representatives of Joint Stock Company «Novotroitsk Plant of Chromium Compounds» took part in three international exhibitions in March 2019. The first exhibition took place in Moscow. The 23rd International Exhibition for Paints and Coatings “INTERLAKOKRASKA-2019” was held there from 4th to 7th of March 2019. This is a major exhibition project with an exhibition area of 3 800 square meters gathered more than 230 companies. The leading Russian and world manufacturers of paints and coatings, raw materials, equipment and technologies are among them. They represent 29 countries: Belgium, Great Britain, Germany, Italy, China, the Netherlands, Poland, Belarus, the Republic of Korea, Russia, Slovenia, Turkey, Ukraine, the Czech Republic, Finland, etc.
Today, the paint industry has a great potential for growth. Its products are used in almost all the industries and help to solve problems not only of aesthetic nature, but also to protect and extend the life of products and various objects. And, following the strategy of further development of “NPCC”, the commercial service of the enterprise has successfully used this potential.
Telephone conversations or on-line chats will never replace direct communication of specialists during the exhibition events that helps to find new partners and potential customers.
The main participants’ motivation is to open new markets and expand the already “established”ones. This was facilitated by the largest exhibition “APLF Leather&Materials”, held from 13th to 15th of March 2019 in Hong Kong. It united many areas of the leather industry – suppliers and manufacturers of raw materials and equipment, finished products and potential consumers. This market is in demand. There is always a large number of specialists in Hong Kong Exhibition Center. They represent a lot of new and relevant in their industrial sphere.
15,000 visitors from 93 countries have visited the exhibition within three days. Such figures were announced by the organizers of the exhibition after its completion. The TOP 10 of represented countries includ Australia, China, India, Italy, Japan, Korea, Philippines, Taiwan, Thailand and the United States. Our Russian manufacturers – «Novotroitsk Plant of Chromium Compounds» and «Novochrom Ltd» participating in the exhibition at a joint stand — have not lost at all among all the other exhibitors. The employees of the Sales Department held meetings with the representatives of companies from India, Turkey, China and Australia. Some potential consumers have been given the plant’s products samples for testing (the samples of chrome oxide, sodium dichromate and black pigment).
The company made its main emphasis on the presentation of factory pigments at the exhibition «KERAMIKA 2019» in the capital of Indonesia from 14th to 17th of March 2019. And if participation of “NPCC” in the previous exhibitions and forums has more than a decade of history, then in Jakarta (on the contrary) it was the first experience of participation and presentation of the company from Novotroitsk. Manufacturers and suppliers of ceramics, raw materials and services for its production gathered at one site. A store of knowledge and experience of specialists of Sales Department of plant was replenished with many acquaintances and useful communication with the Indonesian companies. The joint negotiations determined the strategy, prospects and plans for the future – the basis of the activity of any successful enterprise.